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A study by international news network, CNN, has revealed just how extensively prospective travellers research their proposed destinations these days.

Around half of those adults survey claimed to use information gleaned from at least four different sources when making decisions on appropriate destinations. Though times are tough financially, safety was the most important deciding factor in making a final choice on the location of their next holiday.

The research was carried out by international news network, CNN and quizzed

3106 adults from 70 different countries. The study set out to get underneath the skin of how today's travellers research and make choices about their holiday hotspots of choice.

In this information age, 50 per cent of travellers acknowledged they used insights gained from as many as four different sources. It seems that getting information from the proverbial 'horse's mouth' is high on the agenda these days. Travellers are drawn most heavily to destinations'

tourist board websites with around 57 per cent claiming to rely on these for information to help them to reach their final decisions. Coming in just behind tourist board websites, travel content websites were a leading source for 55 per cent of people questioned in the international study.

Holidaymakers don't put all their research 'eggs' in one internet basket. 55 per cent of those responding to the study also indicated that they took the advice of friends and family. It's not just the opinions of people they know that matter either. Just under half the adults responding to the study said they researched destinations through online review sites.

When planning their holidays, 67 per cent of respondents claimed that safety and security is first and foremost on their list of concerns. Unsurprisingly in this time of austerity cost was the second greatest concern. Among the other concerns, reputation of the destination scored highly as a concern with 60 per cent detailing this as an important factor. Experts studying the results have highlighted the increasing status of social media photograph posting as a possible underlying reason for this.

It seems the travellers questioned in the study were not of the adventurous kind as just over half of them said that the availability of knowledge and information about the destination was the most important factor in helping them decide on the location for their trip. 54 per cent staying true to the principle that variety is the spice of life were keen to ensure that there was a diversity of entertainment at their prospective destination.

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